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Pure Diamonds

We make use of natural Certified Diamonds and Calibrated smalls to bring you arguably the finest quality jewellery in the world. Unlike retailers, nothing is hollowed out, Gold is never skimped on. Quality is everything.

Best Sellers

Engagement rings

Beautifully crafted Engagement rings with an emphasis on Quality, each ring can be crafted with any center diamond you select. Please take a look at our massive Diamond Selection.

It starts right here and it ends in forever!

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43% Sale off

This EGL certified 0.342ct Si1/I Marquise cut diamond...

Not Rated Yet
Sales price: R11,332
Discount: R8,667
More Details
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38% Sale off

This GIA certified 0.31ct Si1/H Round brilliant cut diamond...

Not Rated Yet
Sales price: R12,330
Discount: R7,669
More Details
c29353.0.15-18-n
51% Sale off

This classic solitaire has a subtle taper towards the...

Not Rated Yet
Sales price: R3,950
Discount: R4,049
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40% Sale off

This IGI certified 0.30ct Si2/I Round brilliant cut diamond...

Not Rated Yet
Sales price: R11,985
Discount: R8,014
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41% Sale off

This IGI certified 0.528ct VVS1/M Oval cut diamond...

Not Rated Yet
Sales price: R11,784
Discount: R8,215
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47% Sale off

This IDL certified 0.353ct VSi1/K Pear cut diamond...

Not Rated Yet
Sales price: R9,500
Discount: R8,499
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38% Sale off

This IDL certified 0.410ct Si2/K Round brilliant cut...

Not Rated Yet
Sales price: R12,480
Discount: R7,500
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24% Sale off

This DIA certified 0.551ct Si1/G Round brilliant cut...

Not Rated Yet
Sales price: R37,960
Discount: R11,990
More Details
c29353-9-t3.5mm
47% Sale off

0.85ct Round cut tanzanite set in 9K White Gold solitaire...

Not Rated Yet
Sales price: R6,391
Discount: R5,608
More Details
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36% Sale off

This IDL certified 0.30ct Si2/I Round brilliant cut diamond...

Not Rated Yet
Sales price: R12,725
Discount: R7,274
More Details
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25% Sale off

This IDL certified 0.522ct Si2/G Round brilliant cut...

Not Rated Yet
Sales price: R22,576
Discount: R7,423
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35% Sale off

This DIA certified 0.590ct Si1/H Round brilliant cut...

Not Rated Yet
Sales price: R39,280
Discount: R20,719
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51% Sale off

This IDL certified 0.317ct VS1/J Princess cut diamond...

Not Rated Yet
Sales price: R9,814
Discount: R10,186
More Details
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42% Sale off

This EGL certified 0.342ct Si1/I Marquise cut diamond...

Not Rated Yet
Sales price: R10,508
Discount: R7,491
More Details
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19% Sale off

This IDL certified 1.16ct VVS2/I Round brilliant cut...

Not Rated Yet
Sales price: R96,210
Discount: R22,280
More Details
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32% Sale off

This 0.38ct Round cut tanzanite engagement ring is crafted...

Not Rated Yet
Sales price: R14,951
Discount: R7,039
More Details
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36% Sale off

This IDL certified 0.455ct SI2/G Round brilliant cut...

Not Rated Yet
Sales price: R19,330
Discount: R10,669
More Details
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33% Sale off

This IGI certified 0.30ct Si2/I Round brilliant cut centre...

Not Rated Yet
Sales price: R13,490
Discount: R6,509
More Details
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31% Sale off

This IDL certified 0.353ct Si1/K Pear cut diamond...

Not Rated Yet
Sales price: R13,824
Discount: R6,175
More Details
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41% Sale off

This DIA certified 0.32ct VS2/G Round brilliant cut diamond...

Not Rated Yet
Sales price: R13,490
Discount: R9,410
More Details
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44% Sale off

This uncertified 0.92ct VS2/L Round brilliant cut diamond...

Not Rated Yet
Sales price: R44,734
Discount: R35,246
More Details
d02719-9-m
48% Sale off

Pear shaped tanzanite totaling 0.35ct and 20 x round...

Not Rated Yet
Sales price: R4,199
Discount: R3,800
More Details
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17% Sale off

This EGL certified 1.034ct Si2/I Round brilliant cut...

Not Rated Yet
Sales price: R64,910
Discount: R13,180
More Details
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28% Sale off

This DIA certified 0.704ct Si2/K Heart Shape diamond...

Not Rated Yet
Sales price: R21,584
Discount: R8,415
More Details
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37% Sale off

This DIA certified 0.590ct Si1/H Round brilliant cut...

Not Rated Yet
Sales price: R47,940
Discount: R27,950
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39% Sale off

This IDL certified 0.317ct VS1/J Princess cut diamond split...

Not Rated Yet
Sales price: R12,210
Discount: R7,789
More Details
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41% Sale off

This EGL certified 0.342ct Si1/I Marquise cut diamond...

Not Rated Yet
Sales price: R11,741
Discount: R8,258
More Details
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18% Sale off

This GIA certified 0.72ctct VVS1/K Round brilliant cut...

Not Rated Yet
Sales price: R34,999
Discount: R7,811
More Details
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46% Sale off

This IGI certified 0.30ct Si2/I Round brilliant cut diamond...

Not Rated Yet
Sales price: R10,732
Discount: R9,267
More Details
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12% Sale off

This DIA certified 0.91ct SI1/I Round brilliant cut diamond...

Not Rated Yet
Sales price: R55,410
Discount: R7,589
More Details

CALL-US-NOW: 010-5959-433 021-2000-759 031-9404-241

About Pure Jewellery

With one of the largest selections of Diamonds in South Africa, partnered with the biggest supplier of Gold and Gold Jewellery in South Africa we are able to produce the most amazing jewellery pieces at a fraction of the cost. With one thing in mind, without you our customers we would not exist. A huge thank you to all our clients who have supported us through the years.
Contact: JHB 010 5959-433 CPT 021 2000-759 DBN: 031 9404 241

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Insured Delivery directly to your Door Nation wide for all orders!
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