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Pure Diamonds

We make use of natural Certified Diamonds and Calibrated smalls to bring you arguably the finest quality jewellery in the world. Unlike retailers, nothing is hollowed out, Gold is never skimped on. Quality is everything.

Best Sellers

Engagement rings

Beautifully crafted Engagement rings with an emphasis on Quality, each ring can be crafted with any center diamond you select. Please take a look at our massive Diamond Selection.

It starts right here and it ends in forever!

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14% Sale off

This GIA certified 0.50ct Si2/H Round brilliant cut diamond...

Not Rated Yet
Sales price: R21,380
Discount: R3,619
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39% Sale off

This DIA certified 1.127 Si1/J Round brilliant cut diamond...

Not Rated Yet
Sales price: R85,350
Discount: R54,649
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46% Sale off

This IDL certified 0.317ct VS1/J Princess cut diamond...

Not Rated Yet
Sales price: R10,714
Discount: R9,285
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37% Sale off

This DIA certified 0.404ct Si2/H Round brilliant cut...

Not Rated Yet
Sales price: R15,840
Discount: R9,159
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48% Sale off

This IDL certified 0.707ct Si2/K Round brilliant cut...

Not Rated Yet
Sales price: R25,182
Discount: R23,608
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40% Sale off

This EGL certified 0.342ct Si1/I Marquise cut diamond...

Not Rated Yet
Sales price: R11,422
Discount: R7,577
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27% Sale off

This DIA certified 0.782ct VVS2/K Round brilliant cut...

Not Rated Yet
Sales price: R30,820
Discount: R11,179
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42% Sale off

This IDL certified 0.317ct VS1/J Princess cut diamond...

Not Rated Yet
Sales price: R13,442
Discount: R9,557
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29% Sale off

This IDL certified 0.455ct Si2/G Round brilliant cut...

Not Rated Yet
Sales price: R17,610
Discount: R7,280
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20% Sale off

4 Claw 18K White gold solitaire engagement ring with a...

Not Rated Yet
Sales price: R7,999
Discount: R2,000
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43% Sale off

This EGL certified 0.342ct Si1/I Marquise cut diamond...

Not Rated Yet
Sales price: R10,908
Discount: R8,091
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22% Sale off

This GIA certified 0.60ct SI1/G Round brilliant cut diamond...

Not Rated Yet
Sales price: R32,810
Discount: R9,189
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26% Sale off

This GIA certified 0.53ct VVS2/G Cushion cut diamond...

Not Rated Yet
Sales price: R29,466
Discount: R10,514
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50% Sale off

This classic trilogy with 3 x Round tanzanite's totaling...

Not Rated Yet
Sales price: R7,045
Discount: R6,954
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31% Sale off

This IDL certified 0.512ct I1/H Round brilliant cut diamond...

Not Rated Yet
Sales price: R17,224
Discount: R7,775
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44% Sale off

This IGI certified 0.30ct Si2/I Round brilliant cut diamond...

Not Rated Yet
Sales price: R14,100
Discount: R10,899
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47% Sale off

This IDL certified 0.353ct VSi1/K Pear cut diamond...

Not Rated Yet
Sales price: R9,500
Discount: R8,499
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9% Sale off

This DIA certified 0.551ct Si1/G Round brilliant cut...

Not Rated Yet
Sales price: R27,410
Discount: R2,589
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47% Sale off

This DIA certified 0.314ct I1/F Princess cut diamond...

Not Rated Yet
Sales price: R9,490
Discount: R8,509
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45% Sale off

This EGL certified 0.342ct Si1/I Marquise cut diamond...

Not Rated Yet
Sales price: R10,508
Discount: R8,491
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16% Sale off

This IDL certified 0.585ct VS1/H Round brilliant cut...

Not Rated Yet
Sales price: R36,970
Discount: R7,029
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39% Sale off

This IDL certified 0.317ct VS1/J Princess cut diamond...

Not Rated Yet
Sales price: R12,210
Discount: R7,789
More Details
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29% Sale off

This IDL certified 0.455ct Si2/G Round brilliant cut...

Not Rated Yet
Sales price: R17,610
Discount: R7,280
More Details
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33% Sale off

4 Claw 18K White gold solitaire engagement ring with a...

Not Rated Yet
Sales price: R9,999
Discount: R5,000
More Details
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36% Sale off

This EGL certified 0.342ct Si1/I Marquise cut diamond...

Not Rated Yet
Sales price: R12,827
Discount: R7,172
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20% Sale off

This GIA certified 0.52ct VVS2/F Round brilliant cut...

Not Rated Yet
Sales price: R39,930
Discount: R10,069
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40% Sale off

This IDL certified 0.308ct Si1/H Round brilliant cut...

Not Rated Yet
Sales price: R11,980
Discount: R8,019
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48% Sale off

Oval cut tanzanite totaling 0.32ct and 32 x round brilliant...

Not Rated Yet
Sales price: R4,192
Discount: R3,807
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42% Sale off

This IGI certified 0.30ct Si2/I Round brilliant cut diamond...

Not Rated Yet
Sales price: R11,590
Discount: R8,400
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22% Sale off

This EGL certified 1.576ct VVS2/I Round Brilliant cut...

Not Rated Yet
Sales price: R187,990
Discount: R51,960
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CALL-US-NOW: 010-5959-433 021-2000-759 031-9404-241

About Pure Jewellery

With one of the largest selections of Diamonds in South Africa, partnered with the biggest supplier of Gold and Gold Jewellery in South Africa we are able to produce the most amazing jewellery pieces at a fraction of the cost. With one thing in mind, without you our customers we would not exist. A huge thank you to all our clients who have supported us through the years.
Contact: JHB 010 5959-433 CPT 021 2000-759 DBN: 031 9404 241

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For Local Orders Within 48hours
Insured Delivery directly to your Door Nation wide for all orders!
We make use of FEDEX and RAM Hand to Hand couriers. Each delivery is secure, insured and overnight!