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Pure Jewellery

We make use of natural Diamonds, Gemstones and Gold. Calibrated and Certified diamonds to bring you arguably the finest quality jewellery in the world. Unlike retailers, nothing is hollowed out, Gold is never skimped on. Quality is everything.

Diamond Guide

There is no other gemstone quite like a diamond. It is found in the most remote places on earth, and the fact that it forms at all is something of a miracle. It takes roughly a ton of rock to recover less than half a carat of rough, making diamond one of the rarest and most desired gemstones in the world. A diamond is a testament of endurance and strength – and not surprisingly, the ultimate symbol of love.

We understand while a diamond is given as an expression of love,
it also represents a major investment in time and money.

In order to be absolutely certain of what you're buying, it's important to receive a diamond grading report. We make use of GIA, IDL, DIA and EGL SOUTH AFRICA. Although there are a huge amount of diamond grading companies out there. These are the strictest diamond grading institutes in the world. They are also completly independant grading companies. We see to many companies providing in-house gradings. Each diamond is subjected to the scrutiny and analysis of the Institute's expert diamond graders and gemologists.

As No diamond is the same, we also check every single one of our for colour and clarity, each diamond is eye clean, that is to say no visible inclusions to the naked eye. We go through thousands of options to find only the best in each range.

FOR EXAMPLE: No SI2/J diamond is the same, that's why going through hundreds of SI2/J diamonds means we can select the whitest, brightest and most eye clean diamond.

FAQ: Why is each SI2/J not the same? It's been graded as an SI2/J, why does it not look like all the other certified SI2/J.

This is because the clarity grading Si2, refers to the number of inclusions and not necessarily to placement of the inclusions.
If for example a diamond has an inclusion on it's table(Surface). It would be immediately noticeable to the naked eye! If the inclusion was situated towards the culet(Bottom), It would not be visible to the naked eye.

This is the reason our colour "K" diamonds show up like colour "H" diamonds. Going through loads and loads of colour "K" diamonds allows us to hand select the diamonds showing up better. Not only taking into consideration the colour, but the colour undertones as well as florescence. Only through having a huge selection of diamonds can you hand pick the best of the best. That's why we only stock one of each diamond.

Buying ANY diamond through Pure Jewellery will result one of two things. You will beable to get a bigger diamond for your budget OR you will save money. Simple as that.

Request a copy of the diamond certificate for more information under ask a question.
Also see the Diamond Certificate section.

CALL-US-NOW: 010-5959-433 021-2000-759 031-9404-241

About Pure Jewellery

With one of the largest selections of Diamonds in South Africa, partnered with the biggest supplier of Gold and Gold Jewellery in South Africa we are able to produce the most amazing jewellery pieces at a fraction of the cost. With one thing in mind, without you our customers we would not exist. A huge thank you to all our clients who have supported us through the years.
Contact: JHB 010 5959-433 CPT 021 2000-759 DBN: 031 9404 241

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