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Pure Jewellery

We make use of natural Diamonds, Gemstones and Gold. Calibrated and Certified diamonds to bring you arguably the finest quality jewellery in the world. Unlike retailers, nothing is hollowed out, Gold is never skimped on. Quality is everything.

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Each diamond certificate will contain the following information...

ID Number/Certification number:

You will see a number on the certificate or dossier, this is your report number. Each diamond has it's own identity number. You can use this number to verify the diamond online with the independent gemology lab it was certified by.


This refers directly to the shape of the diamond. Round brilliant, Princess, Oval, Cushion etc.


Measurements of the diamond can be seen. Inside diameter, outside diameter and depth for a Round diamond.
Length width and depth for all other shapes.

Carat Weight:

Carat weight: This does not necessarily refer to the exact size of the diamond, only the weight of the stone.


Colour grade: The scale used is D to Z for grading a diamonds colour.

Although many people think of diamonds as colorless, truly colorless diamonds are very, very rare! Most diamonds are nearly colorless with tints of yellow or brown.

It is extreamly important to remember that the colour shade changes from each colour are extreamly subtle. For example it is very hard to spot the diffrence between a colour "H" and a colour "J" diamond, although they are 2 colours apart on the colour scale. It's important to remeber that they are graded under extream magnification.


Clarity grading: Because diamonds form under tremendous heat and pressure, it is extremely rare to find a diamond that lacks any internal and external characteristics. These characteristics are a by-product of its natural formation and help gemologists separate natural diamonds from synthetic diamonds.

Graded on a scale Internally flawless through to I2(Inclusion)


 A diamond’s beauty lies in its complex relationship with light. The magnificent display you see is made up of three attributes: Brightness is the combination of all white light reflecting from the surface and interior of a diamond. Fire describes the “flares” of color emitted from a diamond. Scintillation describes the pattern of light and dark areas and the sparkle you see when the diamond, the light, or the observer moves.

Graded from Excellent to Poor.

Additional Information:

A diamond’s proportions affect its light performance, which in turn affects its beauty and overall appeal. Diamonds with fine proportions, symmetry, and polish optimize their interaction with light, and have increased brightness, fire, and scintillation! Graded from Excellent to Poor. Fluorescence


Some diamonds can emit a visible light when exposed to ultraviolet radiation, but fluorescence is not a factor in determining color or clarity grades. However, a description of its strength and color is provided on most reports as an additional identifying characteristic.


Please note: Diamonds over 0.25ct are certified. You will never receive a diamond certificate for each small diamond, it would be impractical. If you could imagine a ring with 120 small 0.005ct diamonds set in it you would require 120 diamond certificates. Diamonds under 0.25ct are calibrated and weighed and still go through strict screening processes, you will receive an appraisal with each ring that includes the colour, clarity and carat weight of each small.

CALL-US-NOW: 010-5959-433 021-2000-759 031-9404-241

About Pure Jewellery

With one of the largest selections of Diamonds in South Africa, partnered with the biggest supplier of Gold and Gold Jewellery in South Africa we are able to produce the most amazing jewellery pieces at a fraction of the cost. With one thing in mind, without you our customers we would not exist. A huge thank you to all our clients who have supported us through the years.
Contact: JHB 010 5959-433 CPT 021 2000-759 DBN: 031 9404 241

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