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Pure Jewellery

We make use of natural Diamonds, Gemstones and Gold. Calibrated and Certified diamonds to bring you arguably the finest quality jewellery in the world. Unlike retailers, nothing is hollowed out, Gold is never skimped on. Quality is everything.

Best Sellers

Best Buy

A selection of the absolute best buys! Each piece is already made-up and can be delivered within 48 hours!

Please note that we might require an additional day for rings needing to be re-sized if we do not have the ring size available in stock.

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49% Sale off

This EGL certified 0.734ct Si3/I Round Brilliant cut...

Not Rated Yet
Sales price: R25,728
Discount: R24,252
More Details
c36487.0.50-18-n
44% Sale off

Classic solitaire with a rounded bottom and faceted top....

Not Rated Yet
Sales price: R5,590
Discount: R4,409
More Details
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31% Sale off

This DIA certified 0.342ct VS1/K Round Brilliant cut...

Not Rated Yet
Sales price: R6,916
Discount: R3,074
More Details
rd01927-9-n
42% Sale off

Oval 0.37ct tanzanite split band crafted in 9K White gold...

Not Rated Yet
Sales price: R5,791
Discount: R4,208
More Details
d03389.0.15-18-n
33% Sale off

4 Claw 18K White gold solitaire engagement ring with a...

Not Rated Yet
Sales price: R9,999
Discount: R5,000
More Details
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40% Sale off

This GIA certified 0.46ct VS2/K Round Brilliant cut diamond...

Not Rated Yet
Sales price: R10,120
Discount: R6,879
More Details
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48% Sale off

This IDL certified 0.707ct Si2/K Round brilliant cut...

Not Rated Yet
Sales price: R25,182
Discount: R23,608
More Details
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24% Sale off

This EGL certified 0.713ct VVS2/M Round Brilliant cut...

Not Rated Yet
Sales price: R22,714
Discount: R7,236
More Details
c36491.0.50-18-n
44% Sale off

Classic solitaire with a knife edge. Price ONLY valid if a...

Not Rated Yet
Sales price: R5,590
Discount: R4,409
More Details
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43% Sale off

This IDL certified 0.707ct SI2/K Round Brilliant cut...

Not Rated Yet
Sales price: R19,990
Discount: R15,009
More Details
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50% Sale off

This classic trilogy with 3 x Round tanzanite's totaling...

Not Rated Yet
Sales price: R7,045
Discount: R6,954
More Details
d03389.0.15-18-n
24% Sale off

4 Claw 18K White gold solitaire engagement ring with a...

Not Rated Yet
Sales price: R18,921
Discount: R6,079
More Details
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47% Sale off

This GIA certified 0.60ct SI2/K Round Brilliant cut diamond...

Not Rated Yet
Sales price: R15,910
Discount: R14,089
More Details
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47% Sale off

This DIA certified 0.314ct I1/F Princess cut diamond...

Not Rated Yet
Sales price: R9,490
Discount: R8,509
More Details
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50% Sale off

This DIA certified 0.301ct I1/J Princess cut diamond is has...

Not Rated Yet
Sales price: R2,999
Discount: R3,000
More Details
c36488.1.00-18-n3
45% Sale off

Classic solitaire with a flat top. Price ONLY valid if a...

Not Rated Yet
Sales price: R5,510
Discount: R4,489
More Details
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48% Sale off

Oval cut tanzanite totaling 0.32ct and 32 x round brilliant...

Not Rated Yet
Sales price: R4,192
Discount: R3,807
More Details
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43% Sale off

This DIA certified 0.782ct VVS2/K Round Brilliant cut...

Not Rated Yet
Sales price: R28,465
Discount: R21,435
More Details
c29353.0.15-18-n
51% Sale off

This classic solitaire has a subtle taper towards the...

Not Rated Yet
Sales price: R3,950
Discount: R4,049
More Details
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28% Sale off

This GIA certified 0.64ct SI2/H Round Brilliant cut diamond...

Not Rated Yet
Sales price: R21,680
Discount: R8,319
More Details
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40% Sale off

This IDL certified 0.308ct Si1/H Round brilliant cut...

Not Rated Yet
Sales price: R11,980
Discount: R8,019
More Details
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29% Sale off

This EGL certified 1.016ct VS1/J Princess cut diamond is...

Not Rated Yet
Sales price: R59,980
Discount: R25,019
More Details
c36490.0.25-18-n
45% Sale off

Classic solitaire with a knife edge. Price ONLY valid if a...

Not Rated Yet
Sales price: R5,510
Discount: R4,489
More Details
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48% Sale off

This EGL certified 0.46ct Vs1/M Round Brilliant cut diamond...

Not Rated Yet
Sales price: R9,557
Discount: R8,933
More Details
c36489.0.50-18-n
44% Sale off

Classic solitaire with a flat top. Price ONLY valid if a...

Not Rated Yet
Sales price: R5,590
Discount: R4,409
More Details
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51% Sale off

This GIA certified 0.71ct I1/L Round Brilliant cut diamond,...

Not Rated Yet
Sales price: R14,723
Discount: R15,276
More Details
c29353-9-t3.5mm
46% Sale off

0.50ct Round cut tanzanite set in 9K White Gold solitaire...

Not Rated Yet
Sales price: R3,791
Discount: R3,208
More Details
d03389.0.15-18-n
40% Sale off

4 Claw 18K White gold solitaire engagement ring with a...

Not Rated Yet
Sales price: R5,999
Discount: R4,000
More Details
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50% Sale off

This DIA certified 0.305ct SI2/K Princess cut diamond is...

Not Rated Yet
Sales price: R2,999
Discount: R3,000
More Details
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30% Sale off

This EGL certified 1.034ct SI2/I Round Brilliant cut...

Not Rated Yet
Sales price: R69,990
Discount: R30,000
More Details
c36484.0.25-18-n
45% Sale off

Classic solitaire with a curved edge and a comfort fit....

Not Rated Yet
Sales price: R5,510
Discount: R4,489
More Details
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41% Sale off

This GIA certified 0.72ct VVS1/K Round Brilliant cut...

Not Rated Yet
Sales price: R29,690
Discount: R20,309
More Details
c29353-9-t3.5mm
47% Sale off

0.85ct Round cut tanzanite set in 9K White Gold solitaire...

Not Rated Yet
Sales price: R6,391
Discount: R5,608
More Details
d03389.0.15-18-n
30% Sale off

4 Claw 18K White gold solitaire engagement ring with a...

Not Rated Yet
Sales price: R6,999
Discount: R3,000
More Details
c36485.1.00-18-n
44% Sale off

Classic solitaire with a curved edge and a comfort fit....

Not Rated Yet
Sales price: R5,590
Discount: R4,409
More Details
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48% Sale off

This DIA certified 1.191ct SI1/J Princess cut diamond is...

Not Rated Yet
Sales price: R62,687
Discount: R57,213
More Details
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45% Sale off

This EGL certified 0.748ct I1/I Round Brilliant cut diamond...

Not Rated Yet
Sales price: R21,881
Discount: R18,099
More Details
c36486.1.00-18-n
45% Sale off

Classic solitaire with a rounded bottom and faceted top....

Not Rated Yet
Sales price: R5,510
Discount: R4,489
More Details
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47% Sale off

This IDL certified 0.342ct VVS2/K Round Brilliant cut...

Not Rated Yet
Sales price: R7,377
Discount: R6,622
More Details
d02719-9-m
48% Sale off

Pear shaped tanzanite totaling 0.35ct and 20 x round...

Not Rated Yet
Sales price: R4,199
Discount: R3,800
More Details
d03389.0.15-18-n
20% Sale off

4 Claw 18K White gold solitaire engagement ring with a...

Not Rated Yet
Sales price: R7,999
Discount: R2,000
More Details
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44% Sale off

This uncertified 0.92ct VS2/L Round brilliant cut diamond...

Not Rated Yet
Sales price: R44,734
Discount: R35,246
More Details
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23% Sale off

This GIA certified 0.810ct SI1/J Round Brilliant cut...

Not Rated Yet
Sales price: R34,477
Discount: R10,513
More Details

About Pure Jewellery

With one of the largest selections of Diamonds in South Africa, partnered with the biggest supplier of Gold and Gold Jewellery in South Africa we are able to produce the most amazing jewellery pieces at a fraction of the cost. With one thing in mind, without you our customers we would not exist. A huge thank you to all our clients who have supported us through the years.
Contact: JHB 010 5959-433 CPT 021 2000-759 DBN: 031 9404 241

FedEx Free Shipping

For Local Orders Within 48hours
Insured Delivery directly to your Door Nation wide for all orders!
We make use of FEDEX and RAM Hand to Hand couriers. Each delivery is secure, insured and overnight!