Gold is sold by weight - grams(gr), the heavier the piece, the higher the gold content, therefore it is more expensive.

Yellow Gold:

Natural gold and color-saturated alloys are what give yellow gold jewelry its rich shine. The alloys most commonly used, are copper with a red hue, and silver featuring a green hue. An expert mixture of copper, silver and pure gold gives this precious metal its yellow finish.

You will notice some retail stores have what appears to be very low gold prices, the ring might have a very heavy look to it with alot of detail from surface glance but when you look at the inside of the ring you notice it's hollowed out. This is to reduce the weight of a jewelry piece. Pure Jewellery does not hollow out rings, everything is solid. We do this to ensure each piece will last many lifetimes. Solid, quality gold pieces is what we do, our gram weight will always be higher.

Additional:
•    Appraisal for Insurance purposes Included.
•    Shipping included!