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Pure Jewellery

We make use of natural Diamonds, Gemstones and Gold. Calibrated and Certified diamonds to bring you arguably the finest quality jewellery in the world. Unlike retailers, nothing is hollowed out, Gold is never skimped on. Quality is everything.


An appraisal is a document used to give an estimated retail amount for the item you are purchasing.  You will receive an appraisal with every jewellery piece purchased through Pure Jewellery for insurance purposes.

It will always be higher than the amount paid through Pure Jewellery. The reason for this is incase of a shortfall, for example if the ring is lost or stolen in 12months and you would like to get the same ring back. The chances are the diamond price has increased as diamond and metal prices are constantly on the rise! In other words, without an accurate appraisal you would need to pay in the difference to get the same ring back. It's important to insure your jewellery piece for the appraisal amount.

The appraisal value is always the estimated retail value of the product according to market research and the exchange rate of the day.

It is vital to keep your diamond certificate and appraisal together in a safe place for insurance purposes.

CALL-US-NOW: 010-5959-433 021-2000-759 031-9404-241

About Pure Jewellery

With one of the largest selections of Diamonds in South Africa, partnered with the biggest supplier of Gold and Gold Jewellery in South Africa we are able to produce the most amazing jewellery pieces at a fraction of the cost. With one thing in mind, without you our customers we would not exist. A huge thank you to all our clients who have supported us through the years.
Contact: JHB 010 5959-433 CPT 021 2000-759 DBN: 031 9404 241

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For Local Orders Within 48hours
Insured Delivery directly to your Door Nation wide for all orders!
We make use of FEDEX and RAM Hand to Hand couriers. Each delivery is secure, insured and overnight!