We make use of natural Diamonds, Gemstones and Gold. Calibrated and Certified diamonds to bring you arguably the finest quality jewellery in the world. Unlike retailers, nothing is hollowed out, Gold is never skimped on. Quality is everything.
An appraisal is a document used to give an estimated retail amount for the item you are purchasing. You will receive an appraisal with every jewellery piece purchased through Pure Jewellery for insurance purposes.
It will always be higher than the amount paid through Pure Jewellery. The reason for this is incase of a shortfall, for example if the ring is lost or stolen in 12months and you would like to get the same ring back. The chances are the diamond price has increased as diamond and metal prices are constantly on the rise! In other words, without an accurate appraisal you would need to pay in the difference to get the same ring back. It's important to insure your jewellery piece for the appraisal amount.
The appraisal value is always the estimated retail value of the product according to market research and the exchange rate of the day.It is vital to keep your diamond certificate and appraisal together in a safe place for insurance purposes.